Bespoke Digital Marketing Course

Please note: Pricing will vary, as the course will be tailored to your requirements.

How It Works:

• We run a 2 hour Zoom Training session once a week over a 8/10 week period.

• Each session is about 1.15 of lecturing and 45 mins of active workshops with the team either individually or in groups.

• The last week of the course we get students to present their final projects to the whole class.

The Final Project:

• For the last week of the course, you will prepare a 5–10 minute presentation that showcases the story of your final project company’s customer and business, its marketing challenges, and how you plan to address them.

• Companies to explore for your final project could include:  

  • Your own company or startup.

  • The company you work for currently. 

  • A nonprofit that would appreciate free marketing support.

  • A friend or family member who owns a business. 

  • Any other real-world business.

• If you’re unable to find a company, you can also use our scenario company, Your Own Business.

Course Structure - We Tailor This To Your Team:

Weeks 1–4:

• We’ll learn by solving digital marketing goals for a scenario company.

• Topics covered: 

  • Campaign structure

  • Facebook

  • SEO

  • AdWords

  • A/B testing

  • Websites

  • Metrics

  • Google Analytics

Weeks 5–9:

• You’ll start to work on a digital marketing project for a real company.

• We’ll take deep dives: 

  • Facebook

  • AdWords

  • Email & CRM

  • Content strategy

  • CRM

  • Retail Integration

  • Ecommerce

Week 10:

• Present your final projects!

Please get in touch via the form below so we can understand your requirements in more detail. We will then be in touch to discuss this further with you.