In this engaging 2-hour workshop, you’ll discover how consumer search behaviour is shifting away from traditional search engines—and how your business can stay visible, relevant, and discoverable in the age of social media and AI-driven search.
This Workshop Covers:
✅ The New Search Behaviour – Why people are turning to TikTok, Instagram, and ChatGPT instead of Google—and what that means for your business.
✅ Optimising for Social Discovery – How to tailor your content for searchability on platforms like TikTok, Instagram, and YouTube.
✅ AI & the Search Revolution – Understand how tools like ChatGPT and Google’s AI overviews are changing how people find products, services, and information.
✅ Content & Strategy Alignment – Creating always-on content and digital assets that align with intent-based discovery across platforms.
✅ Practical Actions for Your Team – Clear steps to future-proof your marketing approach for this evolving digital landscape.
👉 Join us to ensure your brand gets found—no matter where or how people are searching.
Maximum of 10 participants per class
This class is virtual, hosted via Zoom.
Each participant will get access to a dedicated slack channel to stay in touch for 12 months.
In this engaging 2-hour workshop, you’ll discover how consumer search behaviour is shifting away from traditional search engines—and how your business can stay visible, relevant, and discoverable in the age of social media and AI-driven search.
This Workshop Covers:
✅ The New Search Behaviour – Why people are turning to TikTok, Instagram, and ChatGPT instead of Google—and what that means for your business.
✅ Optimising for Social Discovery – How to tailor your content for searchability on platforms like TikTok, Instagram, and YouTube.
✅ AI & the Search Revolution – Understand how tools like ChatGPT and Google’s AI overviews are changing how people find products, services, and information.
✅ Content & Strategy Alignment – Creating always-on content and digital assets that align with intent-based discovery across platforms.
✅ Practical Actions for Your Team – Clear steps to future-proof your marketing approach for this evolving digital landscape.
👉 Join us to ensure your brand gets found—no matter where or how people are searching.
Maximum of 10 participants per class
This class is virtual, hosted via Zoom.
Each participant will get access to a dedicated slack channel to stay in touch for 12 months.
The Future of Search: Workshop Times Based on Time Zone
📅 Wednesday, 5th November 2025
🕔 (Sydney/Melbourne)
🕓 (Central Europe)
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